by Jorge Cham
Subject:   System-on-Chip: The Role of Standards & the VSIA
Sponsor:   US-Japan Technology Management Center
Speaker:   Mark Birnbaum, Fujitsu Microelectronics Inc.
Date:   Thursday, April 29, 1999
Time:   4:15pm - 5:30pm
Location:   Skilling Auditorium [look for it in a campus map]
Event URL:   http://fuji.stanford.edu/events
Sponsor URL:   http://fuji.stanford.edu
Costs:   FREE * OPEN TO PUBLIC
Contact:   e-mail: firstname.lastname@example.org (or) call 650-725-4811
ABSTRACT The Role of Standards and the VSIA The system-on-chip industry includes system houses, ASIC companies, EDA vendors and IP providers. There are many hurdles before the industry can fully realize the potential benefits of system-on-chip. These include technical issues, business issues, legal and contracting issues, personnel and organizational issues. I will identify the many gaps and challenges that need to be resolved. Then I will describe the purpose of the Virtual Socket Interface Alliance (VSIA) and focus on the technical issues it is addressing. SPEAKER'S BACKGROUND Mark D. Birnbaum Director of Strategic Technology, World Wide Systems LSI Technologies Fujitsu Microelectronics, Inc. San Jose, CA Assistant to the President, Virtual Socket Interface Alliance, (VSIA) Mr. Birnbaum holds a BSEE from Princeton University and an MSEE from Northeastern University. VSIA is a 200 member system-on-chip industry wide alliance whose vision to to make System-on-Chip a practical reality. As Assistant to the President of VSIA, he is involved in coordinating all phases of the alliance: technical, management, legal, finance, marketing, and public relations. His many years of experience include electronics R&D, design, management, business development and marketing. Mr. Birnbaum's engineering and management experience ranges all the way from spacecraft guidance systems to silicon chips, from research engineer to Director of Engineering. Mr. Birnbaum has worked at over nine research labs and companies involved with system design, computer development, software development, electronic design automation, ASIC semiconductors, and consulting services for both government and commercial products. These include General Dynamics, Control Data, RCA, MIT Draper Lab, National Semiconductor Corporation, Cadence Design Systems, Microelectronics and Computer Corporation (MCC), and Fujitsu Microelectronics, Inc. Mr. Birnbaum was the Chairman of the electronic standards group, EDIF (Electronic Design Interface Format), was a teacher and wrote a book. He has authored innumerable papers, articles, proposals, and presentations.
Event history: Submitted on 26-Apr-1999;
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