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  Subject:   SYSTEM CHIPS & 3RD PARTY IP DRIVE IC INDUSTRY CHANGES

  Sponsor:   US-Japan Technology Management Center

  Speaker:   Panel Discussion

  Date:   Thursday, May 20, 1999

  Time:   4:15pm - 5:30pm

  Location:   Skilling Auditorium, Engineering Quad, Stanford [look for it in a campus map][new]

  Event URL:   http://fuji.stanford.edu/events

  Sponsor URL:   http://fuji.stanford.edu

  Costs:   FREE * OPEN TO PUBLIC

  Contact:   e-mail: viji@stanford.edu (or) call 650-725-4811

System Chips and 3rd Party IP Drive IC Market Changes

PANELISTS:

Roger Fisher, Senior Dir-Strategic Mrktg, TSMC
Mark Eric Jones, Chairman, RAPID
Larry Rosenberg, Technical Advisor, VCX
Jordan Selburn, Principal Analyst, DataQuest

ABSTRACT:
The burgeoning system-chip industry requires the use of third-party
intellectual property to not only provide advanced functionality, but to
meet market demands for faster product development cycles.  However,
this also will mean new opportunities and changes in the way electronics
systems are created.  For example, one model calls for consumer
electronics product manufacturers to form teams of IP providers, design
services companies, and dedicated foundries to quickly and efficiently
design system chips that provide new functionality and get them into
products faster than ever before.  Faster turnaround to meet consumer
demand means growing demand for the products and services of IP
providers, foundries, and designers.  This and other impacts on the
current chip market will be discussed.

 Event history: Submitted on 26-Apr-1999;


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