by Jorge Cham
Subject:   Optical Switching Comes to Market: The Interplay of Telecom Service DemandNetwork Architectures, Operational Realities, and Component Technologies
Sponsor:   US-Japan Technology Management Center
Speaker:   Peter J. Farmer
Date:   Thursday, April 20, 2000
Time:   4:15pm - 5:30pm
Location:   Skilling Auditorium [look for it in a campus map]
Event URL:   http://fuji.Stanford.edu/seminars/spring00/
Sponsor URL:   http://fuji.Stanford.edu/
Costs:   FREE (Open to Public)
Abstract: This talk will discuss the commercialization of optical switching technology, a story unfolding in real time. Optical switching has a key role in in the continued expansion of telecom network capacity and lowering of unit costs for telecom services. The recent sale of Xros, Inc., a 90-person Silicon Valley optical switching start-up, to Nortel Networks for $3.25 billion exemplifies the value placed by telecom systems manufacturers on this technology. Optical switching can be accomplished by various means, and the talk will summarize, compare, and contrast ten alternate switching technologies. The focus of the talk, however, will not be on the technologies involved, but on the various factors at play in determining which switching technologies are likely to come to market, for which applications, and at what pace. Among the topics covered will be network "transparency"-the likely adoption of all-optical network designs (e.g. Xros), versus designs that route traffic at a wavelength level but that use electronic switching technology at their core (e.g. Tellium Inc. and Monterey Networks). Included in the talk will be medium-term market forecast of optical switching at the system and device level. Speaker Bio: Mr. Farmer has over 17 years of professional experience in the telecommunications industry, including strategic planning, product-line management, field marketing, and market research. He has provided market analysis and planning at a strategic and tactical level in the telecommunications industry, with particular focus on Internet, data services, and wireless delivery of information. In addition, he has served in an executive capacity with entrepreneurial Silicon Valley-based companies focused on Internet and wireless data services. A 1998 addition to the staff at Strategies Unlimited, Mr. Farmer directs both multiclient and single-client custom programs related to optical networking. His experience at the marketing and services level and his background with telecommunications carriers complements Strategies Unlimiteds' proven technical expertise in optoelectronics. His focus has been on the market for optical switching devices and systems. Mr. Farmer has held a number of key positions with telecommunications service providers. From 1994-98 he headed marketing and business development functions for two pioneers in the wireless data industry: CellNet Data Systems, a provider of value-added data services to the electric utility industry, and Tetherless Access Ltd., creator of the first commercially-available wireless router for Internet access. From 1987-94 Mr. Farmer was employed by British Telecommunications plc in various marketing and planning capacities, ultimately serving as Director of Strategic Planning for BT North America. He was responsible for analysis and recommendations regarding BTs global data services. His work formed the basis for BTs $400 million investment program in 1993 to introduce public Frame Relay services and expand its X.25 network globally. Mr. Farmer also managed BTs relationship with PTTs and other licensees of BTs public electronic messaging software. Prior to joining BT, Mr. Farmer was responsible for business development at Centel Business Information Services, an integrator of communications services and computing hardware. Centel was lead contractor to install and service computers at auto manufacturers dealerships for on-line communication; Mr. Farmer managed this line of business. Before joining Centel, Mr. Farmer was Bell Atlantic, where he helped create a strategic and tactical planning process during the period prior to and immediately following the 1984 divestiture of AT&T.
Event history: Submitted by fclark on 17-Apr-2000;
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